There was notable movement in the most popular flavors for the bakery category between 2021 and 2022.
While the three most popular flavors remain Vanilla, Strawberry and Chocolate, Raspberry took a substantial leap to take over the Number 4 spot on the list.
This leap represents an overall trend of fruit flavors climbing the list while the “sweet” “brown” flavors such as Cake, Caramel, Coffee, liquor flavors, and nut flavors were falling in popularity.
More northern fruits such as Apple, Peach, and Cherry, and berries like Raspberry and Grape gained more popularity than the citrus flavors of Orange, Lime, and Grapefruit, though Lemon and Lemonade took a substantial leap.
Some newcomers to the Top 40 include Masking Flavors, Mixed Berry, Fruit Punch, Kiwi, and Passionfruit.
2. Strawberry
3. Chocolate
4. Raspberry
5. Apple
6. Orange
7. Cherry
8. Blueberry
9. Caramel
10. Peach
11. Banana
12. Lime
13. Lemon
15. Mango
16. Coconut
17. Pineapple
18. Watermelon
19. Mixed Berry
20. Peppermint
21. Pumpkin
22. Cookie
23. Grape
24. Sour Apple
25. Lemonade
26. Maple
27. Fruit Punch
29. Coffee
30. Tropical Punch
31. Peanut Butter
32. Tea
33. Butter Vanilla
34. Hazelnut
35. Bourbon
36. Kiwi
37. Cinnamon
38. Passionfruit
39. Orange Cream
40. Almond
Will the bright fruity flavors continue to hold sway over 2022, or will sweeter, more comfort-style flavors start mounting a comeback?
