Top 15 Flavors Sampled
1. Vanilla
2. Strawberry
3. Orange, Blood Orange, Orange Cream
4. Chocolate, Cocoa
5. Raspberry, Black Raspberry, Blue Raspberry
6. Apple, Spiced Apple, Sour Apple
7. Cherry, Black Cherry, Cherry Cola
8. Butter, Buttercream, Butter Pecan, Butterscotch
9. Caramel, Salted Caramel
10. Lime, Key Lime
11 Mango
12. Cake, Birthday Cake, Cake Batter
13. Peach, Peach Cobbler
14. Mint, Peppermint, Creme De Menthe
15. Blueberry, Blueberry Muffin
Flavor Trends: Seen & Noted
RISING TRENDS (Flavors increasing in popularity): Agave, Banana, Basil, Beer, Bourbon, Bread, Brownie Batter, Cereal/Fruity Cereal/Cereal Milk, Cinnamon Bun/Roll, Coconut/Coconut Cream, Cola, Corn/Candy Corn, Cranberry, Cream/Sweet Cream, Cucumber, Eggnog, Garlic, Ginger/Gingerbread Graham, Honey, Lavender, Papaya, Peanut Butter, Pear, Pecan, Pickle/Dill Pickle, Pistachio, Pumpkin/Pumpkin Pie/Pumpkin Spice, Rhubarb, Tequila
This quarter has seen quite a change in rising trends as we shift into the colder “ber” months.
Bakery/comfort inspired flavors have gained popularity with Bread, Brownie Batter, Cinnamon Bun/Roll, Cereal/Fruity Cereal, Ginger/Gingerbread, Pecan and Eggnog flavors all rising up the ranks.
Botanical and Savory flavors are up with Basil, Cucumber, Garlic, Pickler/Dill Pickle, Lavender and Agave appearing on the list.
Alcoholic flavor profiles continue, but in addition to Bourbon, Beer, Tequila, and Cola have all moved up on the list.
Flavors that have carried over from last quarter to this quarter include Pickle, Pistachio, Cereal, Bourbon, Lavender, Peanut Butter, Pear and Cola, suggesting that these trends are not just seasonally popular flavors.
Fruit flavor trends have shifted this quarter, with Banana, Coconut, Cranberry, Papaya, and Rhubarb coming up over the more tropical and spring/summer seasonal fruits from the previous quarter.
In the Top 15:
Vanilla, Strawberry and Orange held onto the top 3 spots. Apple flew up the list 7 spots going all the way from 13 to 6 as we head into fall. Chocolate and Peach jumped in rank rising to 4 and 13 from 6 and 15. Caramel and Butter both moved up 1 position in the list as well. Falling down the list this quarter are Lime, Blueberry and Mango, all dropping 3 spots in the list. Cherry, Cake and Raspberry all dropped slightly. Cookie dropped off the list completely leaving room for Mint/Peppermint to make an appearance as we approach the winter months and see a resurgence in popular seasonal flavors.