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2nd Quarter 2026 Trend Report

July 12, 2026 by melissah

Top 15 Flavors Sampled

1. Vanilla
2. Strawberry
3. Orange, Blood Orange, Orange Cream
4. Raspberry, Black Raspberry, Blue Raspberry
5. Cherry, Black Cherry
6. Chocolate, Cocoa
7. Lime, Key Lime
8. Mango
9. Butter, Buttercream, Butter Pecan, Butterscotch
10 Caramel, Salted Caramel
11. Cake, Birthday Cake, Cake Batter
12. Blueberry, Blueberry Muffin
13. Apple, Spiced Apple, Sour Apple
14. Cookie, Cookie Dough, Cookies & Cream
15. Peach, Peach Cobbler

Flavor Trends: Seen & Noted

RISING TRENDS (Flavors increasing in popularity): Bacon, Bourbon, Cantaloupe, Cereal/Fruity Cereal/Cereal Milk, Cream Cheese, Cheesecake, Churro, Citrus Blend/Punch, Coffee/Cappuccino/Espresso, Cola, Cookie/Cookies & Cream, Cotton Candy, Elderberry, French Toast, Guava, Hazelnut, Hibiscus, Honey, Huckleberry, Kiwi, Lavender, Lemon, Mango, Maple, Melon, Milk, Pancake, Peanut Butter, Pear, Pickle/Dill Pickle, Pistachio, Pomegranate, Pumpkin/Pumpkin Pie, Tamarind, Tangerine, Tea

This quarter rising trends have shifted from indulgent comfort flavors to more complex and global flavors.

Tropical fruit inspired flavors have gained popularity with Passionfruit, Pineapple, and Yuzu flavors all rising up the ranks.

Berry flavors are up with Wilberry, Mixed Berry, and Blackberry appearing on the list.

Indulgent dessert flavors are on the rise with Dulce de Leche, Custard, Praline and Toffee showing solid increases in popularity.

Other trending categories included a culinary focus with Jalapeno Pepper, Ube and Elderflower flavors increasing and Beverage and Adult Inspired with Amaretto, Champagne, Pina Colada and Root Beer flavors rising.

Trends that fell off this quarter include Breakfast inspired flavors like French Toast, Pancake and Cereal, Dairy and Nut like Cream Cheese, Peanut and Hazelnut, and Fruit flavors like Huckleberry, Kiwi, Tangerine and Melon.

In the Top 15: Vanilla, Strawberry, Orange, and Raspberry all held onto their top 4 spot while Chocolate and Cherry swapped the 5th and 6th positions. Lime and Mango showed the biggist jumps in rank rising to 7 and 8 from 14 and 11. Butter joined the list at number 10 after falling off the last quarter. Caramel and Cake both dropped down from the previous quarter to 10 and 11 from 8 and 7. Blueberry hopped up one spot to 12 from 13. Apple and Cookie both dropped from 13 and 14 from 9 and 12 the previous quarter. Rounding out the list is Peach at number 15 after falling off the list completely last quarter. Mint and Banana both fell off the list this quarter showing a fall in seasonal heavy flavors.

Weber samples are available! Please call our toll-free number (800) 558-9078 or visit us at weberflavors.com.

Filed Under: Applications, Baked Goods, Beverage, Candy, Flavor Trends, Ice Cream, Nutraceutical

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Weber Flavors

549 Palwaukee Dr.

Wheeling IL 60090

sales@weberflavors.com

(800) 558-9078

(847) 215-1980 (Office)

(847) 947-7345 (Fax)

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